The Tahrik Jadid scheme was initiated by Hadhrat Khalifatul Masih IIra under Divine guidance on 23rd November 1934 in response to a great wave of opposition to the Jamaat.
In 1934 , Majlis-e-Ahrar , a muslim sectarian movement , according to a well laid conspiracy , sent some of its volunteers to create mischief by organizing conferences in Qadian and with great uproar and drum beat announced that they would destroy Qadian itself. The atmosphere in the rest of the country was also against the jama'at-e-Ahmadiyya. Government was also backing these elements. It seemed all the forces had combined against Ahmadiyyat. As the nefarious intentions of the Majlis-e-Ahrar unfolded , Allah through his chosen servant , Khalifatul Masih IIra , initiated the great universal scheme of Tahrik Jadid which brought to naught the plans of the opponents and within a short period of time Ahrar’s influence started to decline and they lost the confidence of the mainstream muslims.
Hazrat Khalifatul Masih IIra himself explained its purpose nicely: “All demands of Tahrik Jadid have been introduced for the reason that you could become manifestation of Allah’s attributes.”
Under these demands of the scheme , the Ahmadiyya Muslim Jama`at was urged to lead a simple life , to make sacrifices in the cause of Islam , and to volunteer their lives for missionary work.
“Remember, Tahrik Jadid is from Allah Ta'ala and that is why it will prosper and all the obstacles in its way will be removed. And if provision for it is not found on earth then the heavens will bless this scheme. Therefore blessed are they who unreservedly participate in this scheme, because their names will live on the history of Islam with respect and honor. These people will have great honor in the court of Almighty Allah because they went through great trials in order to fortify the faith and Allah Himself will safeguard their descendants. And divine light will issue from their hearts and will illuminate the world.” (Alfazal vol .15, No. 283)